Search Engine Marketing Continues to Thrive

Leading provider of performance-based online marketing solutions comments on 2007 State of the Market Survey results

New York, NY – July 15, 2008 – According to findings from a recent survey, search engine marketing continues to exceed industry expectations, while traditional marketing functions such as print advertising and direct mail are losing ground. zanox, the global market leader in performance-based multichannel commerce, has spent the past eight years harnessing the power of search engine marketing on a global scale since the company’s inception in 2000.  By leveraging search publishers in the zanox network, which encompasses more than one million sales partners in 200 countries, the company is able to generate highly targeted sales on behalf of global advertisers.

“Search marketing continues to thrive because savvy marketers understand that search engines create greater awareness for their products and services more efficiently than newspapers, TV and radio combined,” said Christopher Dessi, Vice President of Ad Sales for zanox, North America.  “We know that consumers spend the majority of their time online looking for product information, and an increasingly large portion are purchasing products via search engines.”

As reported in the 2007 State of the Market Survey, conducted by the Search Engine Marketing Professional Organization (SEMPO), revenue for SEM in North America increased 30 percent to $12.2 billion, up from $9.4 billion in 2006. Such growth comes as no surprise to many, especially as more and more consumers rely on search engines to conduct their pre-purchasing research. Even with the slipping U.S. economy, SEM spending in North America is now projected to grow to $25.2 billion in 2011, a significant increase from last year’s forecast of $18.6 billion.

“As we continue to see a shift in marketing budgets with dollars traditionally reserved for other functions such as print advertising and direct mail now being allocated to SEM and online media, it’s becoming more apparent that organizations of all sizes recognize the value of online marketing and it’s clear impact on the bottom line,” concluded Dessi.

Be sure to check out the zanox Web Services Contest 2008, which will award One Million Euro (roughly 1.57 Million US Dollars) Venture Capital for the best business model based on the zanox Web services. Deadline for entry is September 30, 2008; open to registrants in the United States.


zanox US Media Contact:
Cindy Young
Email: cindy@connectedpr.eu
Phone: 512.243.8198

About zanox
zanox is the market leader for performance-based multichannel commerce and provides a global platform for efficiently marketing products and services on the Internet. zanox´online marketing services include affiliate marketing and search engine management as well as email marketing and customer loyalty programs.
 
zanox was founded in 2000 by CEOs Thomas Hessler, Heiko Rauch and Jens Hewald and employs more than 350 people. Apart from its headquarter in Berlin zanox operates offices in USA, UK, Netherlands, Italy, Spain, France, Poland, Scandinavia and China. More than 2,000 prestigious international companies across the business sectors TIMES, Travel, Retail & Shopping as well as Financial Services utilise the zanox network.
 
Since 2007 zanox has been part of the Axel Springer and PubliGroupe. Axel Springer is Germany´s biggest newspaper publishing house and third-largest magazine publisher. PubliGroupe AG is an independent, internationally leading marketing, sales and service group for media and advertisers, supporting these in implementing their communication and media strategies with marketing and technology services.

www.zanox.com