zanox Makes Global Online Marketing Even Easier - With Launch of Global Alliance Partners

Ad:Tech, New York, Nov. 6, 2007 – zanox, the global market leader in performance-based multi-channel commerce, has launched a new program that gives advertisers and affiliate networks instant global reach. Called Global Alliance Partners (GAP), the program gives affiliate networks, traffic brokers and publishers access to more than 2,000 zanox advertisers and campaigns around the globe. For advertisers, it means an integrated global affiliate marketing campaign with a single point of contact and user interface.

As part of the GAP program, zanox powers the underlying technology and manages all communication and payments between the various parties.  An important feature of GAP is its ability to integrate with affiliates’ existing tracking systems, enabling them to track progress in real time and optimize programs as necessary.

Michael Hines, president of zanox U.S., commented: “From day one, zanox has dedicated itself to two things: providing a global service and having the best technology in the performance-based marketing business. The Global Alliance Partners program reflects both of those core strengths and is absolutely unique in its ability to give advertisers global coverage from a single point.”

Michael Hines will be taking part in a panel discussion on The Evolution of Affiliate Marketing at ad:tech on November 8, 2007.

About zanox
zanox is the global market leader for performance-based multichannel commerce and the zanox XS solution provides a global platform for efficiently marketing products and services on the Internet. zanox's online marketing services include award winning affiliate marketing, search engine management, e-mail marketing, online shopping and customer loyalty programs. More than 2,000 prestigious international companies across diverse business sectors from telecoms to travel and retail to finance, with household names such as Deutsche Telekom, Vodafone, Orange, Jamster, DADAmobile and Celldorado, use the zanox network. In the travel sector, businesses such as KLM, Air Berlin, Opodo and lastminute.com employ zanox's strategic distribution channel. Retail customers include Amazon, Otto, Neckermann and La Redoute, and, within the financial service sector, Citibank and Royal Bank of Scotland. 

zanox currently works with more than one million sales partners in more than 190 countries worldwide. zanox partners earn solid revenues by advertising on websites, search engines, as well as in e-mails and software. zanox was founded in 2000 by CEOs Thomas Hessler, Heiko Rauch and Jens Hewald and employs more than 300 people. Since 2007 zanox is part of Axel Springer and PubliGroupe. Axel Springer is Germany´s biggest newspaper publishing house and third-largest magazine publisher. PubliGroupe is an internationally active marketer and service provider for cross-media commercial communication.

Press contact:
Judy Wilks or Vojtech Horna
Atomic PR for zanox
press.us@zanox.com
(415) 402-0230