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The Delticom success story: The leading internet tyre merchant banks on performance-based affiliate marketing from zanox for its international success

Sabrina Liekfett, Senior Marketing Manager, Delticom
Sabrina Liekfett, Senior Marketing Manager, Delticom
  • With help from zanox, Delticom has established affiliate programmes in all key European markets
  • The sales-focused zanox business model was convincing right from the start
  • Delticom values the zanox affiliate platform with its wide-ranging adaptability
  • In the meantime, the successful collaboration with zanox has spread Delticom to 22 countries and 41 programmes
  • Delticom's white-label ad media and editorial content as a plus for publishers

"zanox is the right partner for Delticom, because the strength of this network in Europe provides the best conditions for successful international affiliate marketing. In addition to this, we value the locally-based support," says Sabrina Liekefett, Senior Marketing Manager at Delticom.

Delticom, Europe's leading internet tyre merchant, was formed in Hanover in 1999. Through over 100 online shops in 35 countries, the company offers private and commercial customers an unparalleled range of tyres for cars, motorcycles, trucks, commercial vehicles and buses, as well as special-purpose tyres, complete wheel-sets, selected car parts, accessories, motor oils and batteries.

Delticom has enjoyed successful collaboration with zanox since 2005. The cooperation was launched with the affiliate programmes for car tyres in Germany, Austria and Switzerland. Step-by-step, other markets followed, including Great Britain, France, Spain and Italy. All affiliate programmes are based on the effective affiliate marketing solution from zanox.

Delticom's requirements were clearly defined right from the start: To establish an internationally deployable and sales-focused affiliate programme. zanox affiliate marketing proved itself to be the first choice. As the ideal affiliate platform, the zanox solution particularly impressed with its wide-ranging adaptability and dedicated sales alignment. At the same time, the high degree of user-friendliness was also persuasive – here, for example, the decision-maker is able to prepare and clearly illustrate key performance data with ease. During the tyre season, the attractive Delticom programme, "ReifenDirekt.de" is regularly able to achieve top AdRank ratings in category "Car & Motorcycle." AdRank is the zanox benchmark for commercial potential.

Further important attributes of zanox affiliate marketing are the flexible integration of ad media and the detailed online tracking tool. These enable particularly effective implementation and control, both for marketing measures and campaigns. As a special feature of the Delticom programme, the advertising sales partners and publishers can gain access to the entire Delticom range by means of a "Tyre Search Box." This search function-equipped ad medium has proven itself to be especially user-friendly among partner-site users and has thus been promoted as a popular ad medium with Delticom publishers. The Tyre Search Box is also available as a white-label, which affiliate partners can fully adapt to fit into the look and feel of their sites. In this way, a seamless link is formed between the publishers' online content and Delticom's range. In addition to this, Delticom provides current editorial content and selected deals as an added incentive for its publishers.

High conversion rates underscore the fact that Delticom's attractive tyre offers not only delight the advertising sales partners and publishers, but also their users, the end customers.
In the meantime, the successful collaboration with zanox has moved Delticom to expand the cooperation to 22 countries and 41 programmes.

Delticom: Current country markets (22) and programmes (41):