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Effective marketing due to successful multichannel commerce by zanox
Jamster!, Europe's leading portal for mobile entertainment, is the intelligent companion for mobile
customers. Jamster! develops, markets and distributes digital content and applications for the
newest generation of GPRS, MMS and 3G mobile handsets. A wide variety of mobile services are
provided by Jamster!, such as Information, Entertainment, Shopping, Downloads, Graphics, Ringtones,
and MMS Greeting Cards. Jamster! enables the user to fully customize his handset to become a mobile
office, a game console, a portable music player or a communications hub.
As proven by numerous studies by respected research organisations, the market for mobile
entertainment in the United Kingdom is especially large. This is due to the high mobile handset
penetration and expanding interest in the use of mobile products such as music and graphics to
individualize mobile handsets. Jamster! acknowledges this trend, and thus seeks to provide English
customers with the high quality mobile products and services they desire.
Jamster! expands gradually onto the American and Asian markets. The company is part of
VeriSign, Inc., the world leader in supplying intelligent infrastructure services for Internet and
telecommunication networks. Today Jamster! employs more than 480 people and has a presence in more
than 20 countries.
Jamster! uses the Internet to an equal extent as a marketing channel next to classic channels
for new customer business. Here the company takes advantage of the wide range of opportunities of
online marketing and taps the full potential of the various online channels. Jamster! has been
cooperating with the market leader in performance-based multichannel commerce zanox since 2002.
Meanwhile, their cooperation stretches across 4 continents and 19 countries.
zanox provides a market leading technology, a vast international sales network and a wide
range of services. The main focus of the cooperation is on affiliate marketing, recommendation
marketing as well as search engine management.
Affiliate marketing
Professionally organised and meticulously implemented online marketing partnerships are
essential for a successful new customer business in the Internet. Jamster! has been relying on
zanox PRM since the beginning of the collaboration. This zanox solution makes it possible to
realise classic marketing strategies in the online arena, as well as to optimally activate the
enormous potential of the World Wide Web. With zanox PRM Jamster! is able to get their product
range advertised and traded on a commission basis. The basic principle is “pay for success”.
The multichannel commerce company acts as an independent service provider and manages the
entire process of payment and billing for Jamster!. The extensive zanox network consists currently
of more than 400,000 international partners.
Furthermore, it is possible for the partners to adjust the Jamster! product range in its
entirety to their own design. This secures a seamless connection between the online content of the
websites and the Jamster! offers. Accordingly, Jamster! has been offering a successful white label
solution for quite some time.
Recommendation marketing
In the area of recommendation marketing Jamster! is relying on zanox-Mail@ as well as payTip.
Both solutions enable the user to send performance-based buying recommendations within friends and
acquaintances. These zanox products are based on the basic idea that personal recommendations are
more persuasive and yield high conversion rates. The recommenders act hereby as advertising medium
and multipliers of the Jamster! offers.
Jamster! has been working successfully with zanox-Mail@ since 2003 on the German market.
payTip is the standard version of zanox-Mail@ and can be implemented immediately in online shops.
Furthermore, payTip is characterised by a flexible and fast adjustment to the desired design. The
company benefits here especially from the first-class conversion rates and continuous extension of
range. Jamster! has been using payTip since October 2005 – accompanying their market entry – in
China.
Search engine management
For the sales channel search engines Jamster! has been working with zanox-Look@ for a few
years on the most important European markets – since 2004 also in the USA and Australia. Due to the
cost per order approach of zanox-Look@ Jamster! only pays commissions on actual sales, which were
initiated by search engines. It is also possible to organise online product placements easily and
fast on a central interface. This is a very sustainable way of using resources, as far as keywords
as well as creatives and product data are concerned.
The cooperation will be further developed & internationalised
zanox is providing Jamster! as their first partner with their innovative cross-border
tracking. This new tracking function offers Jamster! completely new possibilities for their
international business. Jamster! posts a master-tracking code and pays commissions to their
partners on a cross-border basis. Therefore it is possible e.g. for a Jamster! partner registered
in Germany to advertise and sell offers also in Hungary or the USA. The corresponding commissions
will be paid directly into the partners’ German account. Jamster! can therefore increase the
attractiveness and effectiveness of their international partners’ management.
The cooperation should at the same time be extended gradually towards new country markets.
Marc Majewski, Head of Online Marketing Jamster!, explains: “After many years of successful
collaboration in Europe, we also rely on zanox concerning our market penetration in America and
Asia. zanox pursues a convincing global strategy, like our own company. The comprehensive and
internationally designed zanox offer has been especially successful in acquiring new customers.”
The cooperation at a glance
Multichannel commerce in 19 countries and 4 continents:
USA, Australia, China, UK, Ireland, Germany, Austria, Switzerland, France, Belgium,
Netherlands, Portugal, Spain, Italy, Hungary, Poland, Finland, Sweden, Denmark
zanox PRM:
- Attractive due to performance-based payments
- Effective acquisition of new customers
- Vast international marketing network
- Tracking, accounting, billing and payments completely through zanox
- Partner micro sites with their own look & feel (“white label”)
zanox-Mail@ / payTip:
- First-class conversion rates
- Continuous acquisition of new customers
- Sustainable increase of range
- High acceptance and intensity of advertising and product messages
- Clients turned into marketing partners
zanox-Look@:
- Targeted increase of conversion rates
- Cost-effective placement within all important search engines
- Optimized management keywords and product data
- Efficient use of the marketing budget
All 3 multichannel commerce solutions:
- Market leading technology
- Professional and comprehensive service
- Comfortable cross-border tracking
- Clear cost-benefit equation due to “pay for success”
- Extensive statistics and reports
- Sustainable increase of revenue
Jamster!:
Jamster! (www.jamster.co.uk), Europe's leading portal for mobile entertainment, is the
intelligent companion for mobile customers. Jamster! develops, markets and distributes digital
content and applications for the newest generation of GPRS, MMS and 3G mobile handsets. A wide
variety of mobile services are provided by Jamster!, such as Information, Entertainment, Shopping,
Downloads, Graphics, Ringtones, and MMS Greeting Cards. Jamster! enables the user to fully
customize his handset to become a mobile office, a game console, a portable music player or a
communications hub.
As proven by numerous studies by respected research organsations, the market for mobile
entertainment in the United Kingdom is especially large. This is due to the high mobile handset
penetration and expanding interest in the use of mobile products such as music and graphics to
individualize mobile handsets. Jamster! acknowledges this trend, and thus seeks to provide English
customers with the high quality mobile products and services they desire.
zanox:
zanox is the market leader in performance-based multichannel commerce. With its zanox XS
platform, the Berlin-based company offers a globally unique marketing solution for effective online
and offline sales. zanox offers its customers a comprehensive strategy including technology,
services and an established network of sales partners. The modular zanox XS suite encompasses
affiliate marketing and search engine management, as well as recommendation marketing, multichannel
sales and customer loyalty.
zanox is positioning itself as a global player, offering multichannel commerce in more than
25 countries and 4 continents. Numerous prestigious companies from a wide range of industries
rely on the sales power of zanox. These include Procter & Gamble, Jamster!, Expedia, Allianz,
Citibank, Sixt, DaimlerChrysler and Staples.
zanox was founded in 2000 by directors Thomas Hessler, Heiko Rauch and Jens Hewald, and
operates at a profit. The multichannel commerce company currently has an approx. 100-strong
workforce, and serves a market that is due to grow approx. 51% to more than 3.14 Trillion Euro in
2005 (Reference: Global Industry Analysts).