DIVENTA PUBLISHER O ADVERTISER HOW THE INTERNET WORKS Content If we want information about a certain topic, we surf on content websites. E-mail If we want to arrange things, we write e-mails to business partners or friends. social If we want to stay in touch with people, we do so via social networks. Search If we have a quick question, we just search the web for answers. Mobile If we need instant information on the move, we just use our phones and connect to the internet. Display While reading the news on the web, we see display ads that fit to the same topic. Retargeting While surfing the web, we get ads for things we might like. Vouchers If we need new shoes but all the shops are closed, we just buy them online and save money.