zanox expands Code of Conduct with guidelines for advertisers
Revised version takes account of international market feedback
zanox remains focused on international standards for affiliate networks
Berlin, 22.9.2009 - Today, zanox published an expanded version of its Code of Conduct for all participants in their global affiliate network. In addition to the section for publishers, the revised and restructured guidelines now also include a chapter specifically for advertisers. This provides advertisers with guidelines that should lead to a more attractive and transparent cooperation with publishers, for instance, with regard to conditions of participation for affiliate programmes, cancellation grounds or the actuality of the offering. The objective of these reforms is to establish symmetry in the quality and transparency demands of both parties and, in doing so, to define ideals for conduct within the partnership. From now on, the zanox Code of Conduct will be regularly expanded. For instance, it is planned to produce guidelines for developers, as well as rules of conduct vis-à-vis consumers.
As a globally-active company, zanox continues to champion the creation of international quality standards for affiliate networks with these revised guidelines. In the company's view, these include youth protection regulations which the zanox Code of Conduct already takes into account, such as the ICRA vocabulary of the Family Online Safety Institute (FOSI). Furthermore, zanox orientates itself by the best practice of advertisers and publishers on the international markets in which the network is active.
In order that the clear guidelines of the Code of Conduct avoid redundancies with the general terms and conditions, the revised version no longer gives special citation of the areas which are already declared impermissible by the company's general terms and conditions. Together with the new split into sections for publishers and advertisers, these improvements result in a clear and meaningful code of conduct for all network participants.
"With our refined Code of Conduct, we have reacted to feedback from our international network partners and have implemented relevant suggestions with the new advertiser guidelines. Above all, our Code of Conduct should create transparency and awareness of responsibility and serve as a guideline for what makes a good network partner," says Thomas Hessler, CEO and co-founder of zanox.
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About zanox
ZANOX.de AG is a global market leader for performance-based online marketing and has established a strong presence in all core markets around the world. More than 2000 prestigious international companies rely on the zanox affiliate network and sector-specific expertise in all sectors where innovation is taking place. Affiliate programmes provide companies with global solutions for efficiently marketing their products and services on the Internet. zanox attaches great importance to the quality and the continuing development of its affiliate sites, whose owners are also being motivated by quick and transparent returns.
zanox’s international focus is strengthened by its Global Alliance Partners (GAP) programme. Furthermore, in June of 2008, the first zanox Campus opened its doors at the company’s headquarters in Berlin to serve as an international meeting point for developers and designers.
For further information, please visit zanox.com, blog.zanox.com, www.twitter.com/zanox or www.zanox.com/events
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