zanox appoints Gregory Binsfeld as Regional Manager for international growth markets

Top senior affiliate marketer now in charge of business development within the US, UK, Eastern Europe and Asia Pacific regions

Berlin/London – August 19, 2009. zanox, a global leader for performance-based online marketing, has named Gregory Binsfeld to serve as the company's Regional Manager in the United States, United Kingdom, Eastern Europe and the Asia Pacific region. Gregory Binsfeld started his career at zanox in 2007 as a Global Director, supporting and defining strategic sales initiatives for all of zanox’s managed regions.

The experienced affiliate marketer is now in charge of continuing the focus of acquiring and managing global key-client publisher partnerships, while also establishing strategic advertiser sales initiatives. He manages a global sales team of 26 employees, responsible for developing zanox’s ongoing sales initiatives.

“I am extremely excited to work with my new global sales teams, for they truly have the valuable skills and knowledge within Affiliate Marketing. I strongly believe that this will help ensure our ongoing success in my newly appointed regions”, says Gregory Binsfeld, Regional Manager US, UK, EE and  APAC. “We will continue to accelerate and drive forward the vision of zanox’ global initiative, focusing on A-client Publisher and  Advertiser sales within my regions.”

“We feel confident that with the strong Publisher base Gregory helped to develop within the US, UK, Eastern Europe and Asia Pacific in the past years and the effects of the zanox Publisher Initiative, we will see even more positive growth in the regions for 2009”, says Thomas Hessler, CEO and co-founder of zanox.

Over the past eight years Gregory Binfeld has streamlined management processes and improved sales figures for various Affiliate Marketing and Ad Network companies, including Commission Junction, TradeDoubler, and Adconion. At zanox, he reports directly to the board.

About the zanox Publisher Initiative

The zanox Application Store and the $2 Million Dollar Application Store Contest are part of the zanox Publisher Initiative, which helps publishers in the zanox network to easily monetise their business ideas with enhanced services, features and support for all zanox partners. The central hub of the Publisher Initiative includes the company’s continuous expansion of zanox affiliate marketing features, the recently launched zanox Web Services as well as the zanox VIP Club for top-performing publishers.

"The zanox Publisher Initiative aims to take the overall quality of our network, products and services to a yet unrivalled level," says Uwe Bormann, Marketing Director of zanox. "By leveraging the market’s feedback to address our partners’ needs, we’re striving to become the global ‘Network of Choice’."

About zanox

ZANOX.de AG is a global market leader for performance-based online marketing and has established a strong presence in all core markets around the world. More than 2000 prestigious international companies rely on the zanox affiliate network and sector-specific expertise in all sectors where innovation is taking place. Affiliate programmes provide companies with global solutions for efficiently marketing their products and services on the Internet. zanox attaches great importance to the quality and the continuing development of its affiliate sites, whose owners are also being motivated by quick and transparent returns.

zanox’s international focus is strengthened by its Global Alliance Partner (GAP) programme. Furthermore, in June of 2008, the first zanox Campus opened its doors at the company’s headquarters in Berlin to serve as an international meeting point for developers and designers.

For further information, please visit www.zanox.com, blog.zanox.com, www.twitter.com/zanox or www.zanox.com/events