zanox Web Services Contest: Webtrekk wins 1 million Euros growth capital
Webtrekk Q3 crowned winner by jury / Competition sponsored for the first time by zanox, Mountain Partners and Corporate Finance Partners
Berlin, 5 March 2009 — The Berlin-based internet company Webtrekk, a high-quality provider of web analytics focusing on online marketing and conversion rate improvement, has won the zanox Web Services Contest and secured itself one million Euros in growth capital. "We will use the capital to make further improvements to our products, and in particular for the globalisation of our core product, Webtrekk Q3", reported founder and Chief Executive Christian Sauer. Webtrekk helps companies such as Esprit or the German weekly newspaper of record DIE ZEIT monitor the traffic on their own websites and to make it more transparent. Thanks to real-time web analytics, Webtrekk customers can increase their conversion rates and, as a result, monetise their traffic better. Webtrekk was founded in 2004 and currently employs 18 people.
zanox, a global market leader for performance-based online marketing, organised the competition together with the Mountain Partners investment group and the Corporate Finance Partners mergers and acquisitions firm. The three firms decided on the three finalists in October 2008. "We are now using Webtrekk's innovative tool here at zanox. This shows just how convinced we were of the quality of the real-time web analytics tool", says Jens Hewald, CTO of zanox and member of the contest jury. "We are also working together with Webtrekk on a new, innovative collaboration project." By September 2008, 125 companies had entered in the zanox Web Services Contest. The competition brief was to develop innovative monetisation concepts that facilitate successful transactions based on zanox Web Services. Alongside Dr. Steiner Digital Investment Management Corporation, Corporate Finance Partners, the co-founder of the contest and organiser of the growth capital procurement, is set to invest in Webtrekk using its co-investment vehicle, CFP & Founders Investments.
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