ZANOX OPENS POLISH OFFICE AND CONTINUES UNPRECEDENTED EXPANSION

Fastest growing online marketing company leads affiliate marketing revolution in Eastern Europe

20 February, 2008, Berlin – zanox, global market leader for performance-based multichannel commerce, today announces the opening of its office in Warsaw, Poland, further strengthening their global leadership position. Headed up by Maciej Wyszynski, formally from eBay in Germany the team of local experts will offer global reach and local expertise for their clients.

zanox is headquartered in Berlin and currently has offices in the UK, USA, Netherlands, Italy, Spain, France, the Nordics and China. Recently ranked 3rd in the Deilotte Technology Fast 50, zanox were applauded for their innovation, leadership, forward thinking strategy and annual growth of over 100 per cent, year on year.

Thomas Hessler, CEO comments, “Adding an office in Poland extends our physical base and ultimately gives more options to our customers. We are still the only online marketing company that can give our partners a true one stop global solution and are pleased to be leading the online revolution into Eastern Europe.”

zanox’ business model is based on the CPA (cost per action) model, where advertisers only pay for success, such as sales or registrations and their proprietary best in class tracking system ensures totally transparency for advertisers and publishers. zanox currently works with CentralWings, Poland’s largest low cost airlines across Europe and manages advertising programs from the Finance, Retail, Telecoms and Travel sectors, including Expander, Hoopla, Epson, AirBerlin, Sterling and Jamba into Eastern Europe.

Recent figures published by Point Topic (June 2007) show that home Internet penetration in Poland is rapidly growing at 10% per quarter. The IAB report shows that online spending in Poland grew by 20% last year and was in the region of 76 million Euros.

Maciej Wyszynski, comments, “zanox has grown both organically and through acquisitions into new countries and territories. We move exceptionally quickly, reacting to market and customers needs. There is no doubt that Eastern Europe is experiencing an online revolution and we are well placed to offer expertise to advertisers and publishers alike”.

zanox is renowned for innovation in online marketing by developing best of breed technology to optimize scalable marketing programs.


About zanox
zanox is the global market leader for performance-based multichannel commerce and the zanox XS solution provides a global platform for efficiently marketing products and services on the Internet. Award winning affiliate marketing and search engine management, zanox's online marketing services include e-mail marketing, online shopping and customer loyalty programs. More than 2,000 prestigious international companies across diverse business sectors from telecoms to travel and retail to finance with household names such as Deutsche Telekom, Vodafone, Orange, Jamster, DADAmobile and Celldorado utilising the zanox network. In the travel sector, business such as KLM, Air Berlin, Opodo, lastminute.com employ zanox's strategic distribution channel. Retail customers include Amazon, Otto, Neckermann, La Redoute and within the financial service sector Citibank and Royal Bank of Scotland are valued customers.

zanox currently works with more than one million sales partners in over 190 countries worldwide. zanox partners earn solid revenues by advertising on websites, search engines, as well as in e-mails and software. zanox was founded in 2000 by CEOs Thomas Hessler, Heiko Rauch and Jens Hewald and employs more than 300 people. Since 2007 zanox is part of the Axel Springer and PubliGroupe. Axel Springer is Germany´s biggest newspaper publishing house and third-largest magazine publisher. PubliGroupe is an internationally active marketer and service provider for cross-media commercial communication.