zanox launch revolutionary tool to boost online publisher income
Look@Landingpages - an industry first true innovation
London, 10th Dec, 2007 - zanox, the global market leader in performance-based multichannel commerce, today announced the launch of Look@Landingpages, a unique tool that enables online publishers for the first time to see exactly which keywords convert into sales.
Look@Landingpages delivers a detailed performance analysis of Search Engine Marketing campaigns allowing publishers to see at a glance which keywords are successful, increasing efficiency and profit. The tool is free of charge, publishers need a zanox account, Google AdWords account & editor, a website and excel to begin.
“Look@Landingpages is a true innovation in online marketing,” comments Thomas Hessler, CEO from zanox, he continues, “Before keyword purchases could be hit and miss and unsuccessful keywords had a big impact on the profits of a campaign. Now publishers have full visability on successful keywords, unleashing their profit potential”
zanox is the only industry player with a unique global solution, enabling clients to execute an online worldwide marketing strategy with relative ease. Coupled with outstanding account management that combines a global account team structure and local market expertise, zanox is the industry leader for online marketing.
about zanox
zanox is the global market leader for performance-based multichannel commerce and the zanox
XS solution provides a global platform for efficiently marketing products and services on the
Internet. Award winning affiliate marketing and search engine management, zanox's online marketing
services include e-mail marketing, online shopping and customer loyalty programs. More than 2,000
prestigious international companies across diverse business sectors from telecoms to travel and
retail to finance with household names such as Deutsche Telekom, Vodafone, Orange, Jamster,
DADAmobile and Celldorado utilising the zanox network. In the travel sector, business such as KLM,
Air Berlin, Opodo, lastminute.com employ zanox's strategic distribution channel. Retail customers
include Amazon, Otto, Neckermann, La Redoute and within the financial service sector Citibank and
Royal Bank of Scotland are valued customers.zanox currently works with more than one million sales
partners in over 190 countries worldwide. zanox partners earn solid revenues by advertising on
websites, search engines, as well as in e-mails and software. zanox was founded in 2000 by CEOs
Thomas Hessler, Heiko Rauch and Jens Hewald and employs more than 300 people. Since 2007 zanox is
part of the Axel Springer and PubliGroupe. Axel Springer is Germany´s biggest newspaper publishing
house and third-largest magazine publisher. PubliGroupe is an internationally active marketer and
service provider for cross-media commercial communication.