zanox branches out into Switzerland

Joint venture with web2com for online marketing solutions and cross media campaigns

Berlin / Zurich, 9. April 2008 – zanox, the global network for performance based multi-channel commerce, is opening a new office in Zurich, Switzerland. zanox is entering into a strategic part-nership with the successful, indigenous online marketer web2com, a subsidiary of Switzerland’s global, one stop media marketer, Publicitas. Multiple award winning zanox – which was acquired 2007 by Axel Springer AG and PubliGroupe – will continue to pursue its unprecedented interna-tional expansion strategy.

“web2com has already established itself on the Swiss market with an influential customer base,” says Dimitrios Haratsis, Regional Director DACH at zanox. “Together with web2com, zanox will also be presenting a holistic online solution extending beyond a simple offering of CPM and CPA models. With this, we can optimally dovetail display advertising and performance marketing – i.e. branding and sales processes – thereby attaining the best of both worlds for the customer. In doing so, we are creating a totally original business model with an entirely new mindset in online marketing.”

Philipp Scheidegger, Head of Interactive at web2com, is enthusiastic about the new collabora-tion: “The strategic partnership between zanox – market leader for performance based multi-channel commerce – and web2com – which has made a name for itself over the years in the field of classical online advertising – creates a perfect symbiosis in Switzerland. zanox and web2com have the opportunity to cover the entire value added chain of online marketing (classi-cal online advertising, affiliate marketing and search engine marketing). From now on, the com-bined zanox/web2com portfolio offers customers all inclusive solutions and thereby true one stop shopping. Furthermore, Swiss advertising customers can also internationalize their activities unproblematically via zanox’s global network.”


zanox
zanox is the market leader for performance-based multichannel commerce and provides a global platform for efficiently marketing products and services on the Internet. zanox´online marketing services include affiliate marketing and search engine management as well as email marketing and customer loyalty programs.

zanox was founded in 2000 by CEOs Thomas Hessler, Heiko Rauch and Jens Hewald and employs more than 350 people. Apart from its headquarter in Berlin zanox operates offices in USA, UK, Netherlands, Italy, Spain, France, Poland, Scandinavia and China. More than 2,000 prestigious international companies across the business sectors TIMES, Travel, Retail & Shopping as well as Financial Services utilise the zanox network.

Since 2007 zanox has been part of the Axel Springer and PubliGroupe. Axel Springer is Germany´s biggest newspaper publishing house and third-largest magazine publisher. PubliGroupe AG is an independent, internationally leading marketing, sales and service group for media and advertisers, supporting these in implementing  their communication and media strategies with marketing and technology services.

web2com
web2com is a subsidiary of Switzerland’s global one stop media marketer, Publicitas. Around 2,000 ex-perts at over 160 locations in 23 countries market media products in the press, and via online, radio, TV, cinema and mobile channels. In Switzerland, Publicitas comprises Publicitas, Publimedia, Publimag, Mosse, Publiconnect, Radiotele, cinecom and web2com; outside Switzerland, it owns the companies of the former Publicitas Promotion Network. With its interactive (national and local), radio and cinema portfo-lio, the new Publicitas is the only Swiss marketer covering all electronic media channels. The units of to-day’s Publicitas reported FY2007 sales of over CHF 2.025 billion.