HOW DO I CREATE AN ATTRACTIVE PUBLISHER PROFILE?
The publisher profile gives you the unique opportunity to present your comprehensive business profile to encourage advertisers to work with you. Each publisher with a complete publisher profile will be presented in the Publisher Directory, which advertisers use to actively search for publishers they want to have on their programmes.
To increase your business opportunities in the zanox marketplace it is therefore paramount to create a complete and accurate publisher profile.
So what does a high-quality profile look like?
Left-hand panel
We recommend to put the following information into the left-hand panel:
- Logo of your company or publisher business
The logo width should be 168 pixels. - Your company or publisher name
- Short summary of your publisher business
The short summary should describe your publisher activities and unique selling points in one or two sentences.
EXAMPLE: XXX is Europe's leading flights meta search engine catering to the needs of over 15 million users globally. Processing around 1.2 billion prices every day, we pride ourselves in accuracy, speed and an enjoyable user experience. - Links to your website, blog or Twitter account
- Contact details of a person your partners on the network can contact
"Overview" tab
The "Overview" tab should cover the following information:
- Short summary of your publisher business
Repeat the short summary you entered in the left-hand panel to describe your publisher activities and unique selling points in one or two sentences. - Detailed description of your publisher activities
Describe your business model in detail, outline the sales regions you are active in, the industry sectors for which you want to work, and the type of commission models which are particularly interesting to you. - Key figures
Give some facts and figures about your publisher business such as exclusive deals, unique users, high conversion rates, the kind of traffic you generate, etc. - Company description
Give a short description of your company and its key figures. - English summary
Add a short summary of your publisher activities in English to make sure your profile will also attract advertisers that work in different markets/countries.
Your advertisers
You can showcase up to 20 advertisers you work with. This may sometimes be valuable information for advertisers who find your profile on the Publisher Directory and consider sending you an invitation to their programmes.
Profile completion
It is important to fully complete your profile as only 100% completed profiles are visible to advertisers on the Publisher Directory. Refer to the profile progress bar on top of the profile page to see which items are still missing from your profile.