HOW DO I CREATE AN ATTRACTIVE PROGRAMME PROFILE?

The programme profile gives you the unique opportunity to present your comprehensive business profile to encourage publishers to work with you. Each programme with a complete profile will be presented in the Programme Directory, which publishers use to actively search for programmes they want to join.

To increase your business opportunities in the zanox marketplace it is therefore paramount to create a complete and accurate programme profile.

So what does a high-quality profile look like?

The "Overview" tab is where you enter your programme description. It should include the following sections:

• Programme introduction: Introduce the kinds of services and products you offer in your online shop. Also include your unique selling points and added value for publishers. For instance, you could state the average basket value so publishers get an impression of how well the programme is performing.
• Detailed programme description: Give a detailed description of your partner programme including your standard commission models, the types of ad media you offer and the default cookie length. You may also want to include the type of publishers you would like to have on your programme and the kind of traffic they should be generating.    
• Key figures: Add a section where you outline some of the key performance indicators (KPIs) of your programme. These KPIs could include your target audience, your average basket value, EPC , conversion rate , special offers and promotions for publishers, etc. Publishers use KPIs to find programmes that best match their needs.
• Company description: Give a short description of your company and its key figures.    
• English summary: Add a short summary of your advertiser activities in English to make sure your profile will also attract publishers who work in different markets/countries.

A separate "Terms" tab allows you to clearly define your Terms & Conditions for your partner programme. It gives you some guidelines for how you should share information about your programme with your publishers to promote greater transparency to all partners on the zanox network.

The tab covers a variety of areas that consolidate to make up the Terms & Conditions and which reflect current trends and practices in the performance advertising market. The "Terms" tab broadly covers:

• Declined sales
• The types of publishers you work with
• De-duplication policy
• Notice periods

A revision history will allow you to view any previously saved versions of your Terms & Conditions.

It is important to complete your profile by at least 75% to make it visible to publishers on the Programme Directory. Refer to the profile progress bar on top of the profile page to see which items are still missing from your profile.