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HOW CAN I FIND ATTRACTIVE PUBLISHERS AND INVITE THEM TO MY PROGRAMME?

With the Publisher Directory, the zanox marketplace offers a powerful new tool that allows you to browse existing publishers on the network and invite publishers you want to work with to your programme.

Let's imagine you've launched a voucher campaign but still don't have enough publishers with dedicated voucher sites on your programme to promote your voucher codes to potential customers.

To find more voucher code publishers on the zanox network simply use the new marketplace Publisher Directory:

Segment tabs in the publisher directory
Segment tabs in the publisher directory

advertisers_getting_started_01Go to Account Management > Publisher Management > Find new Publishers to open the Publisher Directory. Use the four tabs on top of the Publisher Directory to display all available publishers by segment.

Search filters in the publisher directory
Search filters in the publisher directory

advertisers_getting_started_02To find voucher code publishers select the tab Content. In the Refine Search box on the left-hand side select the publisher vertical Discount Code.

Additional filters such as Sales Regions or Partnership Status allow you to further refine your search. For instance, you may want to set the Partnership Status filter to Not Applied to only search for those voucher code publishers that are not yet on your programme.

 

advertisers_getting_started_03 In the results list, you can now view all publishers that match your search criteria and compare their AdRank.

 

getting_started_04If you want to find out more about a publisher's business model, click the profile_link icon in the Actions column to access their publisher profile.

Here, you can get detailed information about the publisher's marketing activities and find an overview of other advertisers the publisher works with. This will help you understand the publisher's relevance for your business.

Invite publisher
Invite publisher

getting_started_05To invite the publisher to your programme, simply click the Invite Publisher button.

If the publisher operates more than one ad space, you need to select the ad space with which you want to invite them to your programme. You may also enter a short message introducing yourself and outlining why joining your programme will benefit the publisher.

zanox will notify the publisher about your programme invitation via email and include a link to the programme application form where the publisher can join your programme and start promoting your voucher campaign.