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Our solutions boost your sales

Our solutions for your success: With the zanox platform, zanox Web Services and the multitude of tools and extensions from the zanox Application Store, we support you in the effective marketing of your products and services.

Thanks to our comprehensive, state-of-the-art tracking and straightforward statistics, you'll keep track of the progress and results of your activities at all times - including your leads and sales and their related costs.

Your benefits:

  • On our platform you have access to all our network’s functions.
  • Our multi-channel tracking facilitates comprehensive measurement of activities in all online marketing channels.
  • The zanox Web Services provide direct access to important functions of the zanox network via an open interface (API), e.g. to enable automation of processes.
  • The MasterTag enables simple and flexible integration of external provider applications on your websites, thereby giving you access to new added-value services
  • In our zanox Application Store, you’ll find a wide range of tools and widgets for your online marketing activities. You can even provide your own widgets and intelligent ad media for your publishers.

Affiliate Marketing Platform•

With a comprehensive feature set, our user-friendly platform supports all advertiser processes. This enables you to manage your activities with the greatest possible efficiency.

Process steps:

01. Account set-up and management

Your zanox account will be set up and managed with professional support from our service staff.

  • use one account for all your partner programmes
  • share work between your employees with multi-user accounts
02. Programme set-up

You can set up your partner programme to suit your business strategy and individual requirements using multiple set-up options.

  • implement programme-specific settings such as detailed description, terms and conditions, restrictions, and permitted activities
  • manage multiple programmes and international activities by sharing tracking configurations, product categories and publishers (clasping of programmes)
03. Ad media and product data upload

Manage your ad media kit and links for thousands of partners from a single location with our one-stop solution.

  • flexible ad media categories, types, sizes including standard ad media types
  • benefit from ad media mass import and export for efficient handling
  • provide special ad media for selected publishers and freely definable publisher groups
  • host and distribute your product data to all publishers working with you, including normalisation of your product data to provide publishers with consistent data format
  • real-time price updates for up-to-date information on publisher pages with incremental changes for quick update
  • announce your publisher promotions via automatic news feed per country and industry (website + RSS)
  • use our platform to manage all incentives offers/coupons for end users to drive your business, to be used as data feed by all or selected publishers
04. Commission set-up

Your commercial goals can be reflected in adequate commission models. You define your key performance indicators e.g. customer lifetime value, margin, or customer acquisition targets, and set up your commission models accordingly.

  • remunerate all publishers and marketing channels with performance-based commission models: pay-per-sale, pay-per-lead
  • pay for sales with fixed and/ or percentage commissions for sales
  • optimise sales margin per product category with varying commissions for each category
  • define commissions for marketing channels and selected publishers
  • motivate your best performing publishers with bonus payments for achieving sales targets
05. Partnership management & communication

Publishers from the entire global zanox network can apply to your programme to promote your products on their websites and ad spaces. Advertisers can review and individually accept each partnership.

  • approve applying publishers and advertising spaces individually
  • use the zanox AdRank for ranking the business potential of publishers and advertising spaces
  • efficiently manage large numbers of publishers with your own or predefined publisher groups
  • automate publisher approval to facilitate your processes
  • keep publishers up-to-date on commission changes with automatic e-mail alerts
  • communicate directly with publishers via newsletters and e-mails from advertisers to publishers
06. Tracking

zanox tracking maps each transaction with a unique publisher to be credited. zanox automatically attributes a specific value to each transaction based on the advertiser’s commission models.

  • benefit from our comprehensive suite for recording views and clicks, and tracking events such as leads and sales
  • keep track of all performance advertising activities with the industry-leading tracking suite
  • use the broadest range of tracking methods to make sure that all marketing channels are remunerated according to their performance, including browser-session-based, cookie-based, post-view and fingerprint tracking
  • identify buyers after visiting your offers with cookie-based and non-cookie-based late conversion tracking
  • manage channel priorities with individual tracking rules
  • de-duplicate transactions across all your online channels with multi-channel tracking: affiliation, search, post-view and retargeting
  • seamlessly integrate the real-time tracking of sub-networks and super-publishers into the zanox tracking
  • filter traffic with configurable IP and geo-IP settings
07. Reporting and statistics

Our detailed performance statistics contain all relevant key performance indicators to keep track of your programme performance and your publishers’ activities.

  • use the zanox system as your full-scale statistics tool
  • analyse results in detail using different filtering and sorting options, such as filter by publisher groups, ad media, or tracking categories, or group results by partners, time intervals, and much more
  • export reports for post-processing in your own systems
08. Transaction processing

You can process leads and sales easily via a web interface and a Web Services API.

  • automate your processes by integrating with your ERP or e-commerce system via a Web Services API
  • accelerate transaction processing with our import/ export tool for batch processing of transactions
  • facilitate transaction processing by using individually configured automatic transaction approval
09. Billing and contract accounting

zanox handles the flow of money from advertisers to all publishers and online marketing channels, including managing the advertiser’s account balance.

  • global pay-out of credited amount to publishers in local currencies
  • zanox provides clearing of payments with publishers
  • transparent invoicing and contract accounting
  • separate invoice for each advertising programme

MULTI-CHANNEL TRACKING•

zanox multi-channel tracking enables you to comprehensively measure traffic and transactions for all your online marketing channels: Besides zanox activities, you're not only able to include other marketing networks in the tracking, but also your search engine activities, banner campaigns, e-mail marketing, as well as other external providers.

You therefore have a constant overview of all your online channels within a single reporting system. Added to this, you can also deduplicate transactions, i.e. assign every generated lead or sale to the correct online channel, to ensure you only pay once for each transaction.

In this way, you can measure the true ROI of each online channel and optimise your online activities accordingly.

ZANOX WEB SERVICES•

zanox Web Services provide you with direct access to important functions of the zanox performance advertising network and zanox infrastructure via an open interface (API).

With the ERP Web Service, you can automate, and thus very efficiently manage, the processing of your generated leads and sales:

Rather than manually processing each transaction, you can export leads and sales from a specific period from our system, in order to process them with your ERP or e-commerce system and balance them with other sales channels. In this way, you can clear or reject the transactions accordingly and then import the batch back into the zanox system, in order to pay the publishers.

MasterTag•

MasterTag solution

With the MasterTag, zanox provides a central interface for the integration of external provider applications on advertiser sites. The MasterTag code is integrated into your website just once. After that, you can add and configure new applications for your online shop or e-commerce site with ease and flexibility, without having to interfere in the HTML code of your site each time.

As the first application, advertisers can already integrate and manage all leading European retargeting providers via MasterTag without any configuration effort. In the future, it will also be possible to integrate, e.g. web analytics tools, online marketing channel tags, widgets and other applications.

As the zanox MasterTag and applications are loaded asynchronously, the loading times of your sites will not be impaired.

Retargeting

Retargeting is a value-added service that enables targeted advertising to potential customers who have already visited your online shop, but left without making a purchase. With attractive, custom-tailored deals, you’ll reach precisely this consumer group.

As the leading European performance advertising network, zanox offers you partnerships with all leading international retargeting providers.

By retargeting with zanox:

  • you’ll boost your sales through targeted addressing of relevant potential buyers
  • you reduce your effort: One-off technical implementation covers all partnerships thanks to our MasterTag container technology.
  • you select the retargeting providers you wish to work with.
  • you manage all your retargeting partnerships centrally via the zanox platform 

ZANOX APPLICATION STORE•

zanox Application Store

The zanox Application Store regularly presents you with new tools for performance advertising. Here, both zanox and external development partners provide software or applications for the static and mobile web, e.g. tools for search engine optimisation. Furthermore, you can provide your own widgets and intelligent ad media for your publishers.