zanox Products - Boost your leads and sales
Affiliate programmes – More sales for your business
zanox Affiliate Programmes is our product which allows you to run pay per sale programmes (CPA). You gain immediate access to the largest selection of publisher channels, reaching millions of consumers a day in Europe alone. In this way, we visibly boost your leads and sales and you only pay when you get paid. Incidentally, the zanox network generates over 130 transactions per minute.
Campaigns – More leads for your business
zanox Campaigns is our product which allows you to plan and run lead campaigns (CPL). You'll have immediate access to the largest selection of publisher channels, reaching millions of potential customers a day in Europe alone. Our campaigns are 100% performance-based, so you only pay for results. And, with us, that means visibly more clicks, website visitors and leads.
What does zanox mean by campaigns?
In contrast to affiliate programmes, campaigns are limited in terms of time or budget. Together with you, we’ll frame the campaign goals for generating clicks, visitors and leads within these limits. Examples of leads are for example: participation in a competition, subscription to a newsletter or a fan page, request for information material, inquiry about a test drive, dispatch of product samples.
ZANOX SERVICES•
Our services at a glance:
- Set-up of affiliate programmes and campaigns on our platform
- Guidance and support from our industry experts (account management)
- Proactive selection of relevant publishers
- Establishing direct contact to local and international publishers
- Payment and billing service: commission payments to publishers in all countries and all relevant currencies
- Active support in internationalisation through our global sales team and our local country teams
- E-mail and hotline support in German and English from Monday to Friday 8:00 – 20:00 CET
- Gradual Service level agreements depending on generated revenue, from operational assistance up to strategic consulting
- Quality assurance of publisher traffic, among others, through our network watch team
- System monitoring in order to ensure availability of all technical services
- Communication of your programme launches and deals to our entire network, e.g. via news tickers, RSS feeds, real-time Twitter updates, publisher-themed newsletters, and much more
We'll keep you posted:
- via our country and industry blogs for product and industry news
- via zanox Wiki with its extensive knowledge database of our solutions, features and tools
- via know-how exchange and networking at zanox events
PERFORMANCE ADVERTISING CHANNELS•
Price comparison sites and shopping portals
Price comparison sites and shopping portals are decisive points in the purchasing decision. This may be where your competition is, but it is also where an increasing number of customers decide to purchase.
A price comparison site is a publisher site that compares the prices and features of searched-for products available through a number of online stores. Editorial content publishers engage an audience on specific topics such as product reviews and tests. Media content publishers will produce video, music and pictures and enhance the user experience with relevant ads in the shopping environment. Shopping directories list business information such as sector, website and store description for numerous advertisers.
Couponing and cashback
Coupons, free samples, competitions, discounts and other deals are an efficient way of winning new customers on a pure performance basis. Cashback and loyalty publishers help advertisers to build brand loyalty and customer retention with their huge member base of shopping-savvy internet users.
Display
Branding on performance basis is a growing alternative to traditional media buying. zanox offers you partnerships from the entire value chain of display advertising, such as: ad networks which buy ad space on numerous premium websites, media brokers which monetize, for example, remnant inventory and exit traffic, sub-networks with large collections of small websites and top portals that self-manage the selling of their inventory on CPA. New trends, such as mobile traffic and contextual targeting, are available for advertisers who want to grow in these sectors.
Retargeting
Retargeting enables you to target consumers that have left your online shop without making a purchase with tailor-made offers. It is a unique way of optimising your advertising spend and increasing your online shop’s conversion rate.
Search
Traffic from search engines has the highest conversion rates. Let professional search agencies work as your publishers on pure performance basis. You benefit from their extensive know-how in managing thousands of campaigns and keywords, as well as building quality landing pages for your offers and maximising your search engine exposure.
Despite the social media revolution, e-mail marketing remains one of the most effective ways of establishing an intensive customer relationship. Newsletter publishers help to build up your customer base with an owned, shared or rented database.
Social media
Social media have surpassed all other online channels with regard to time spent online. Understanding how and when to target internet users in social networks with commercial offers is the special expertise of social media publishers. Access your potential customers with demographic and interest-based targeting or banners and virtual incentives in social games.